Newton color

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Communicate with customers in bright, saturated hues

With dependable and powerful features

4

Additional display colors

Location-Based Service (LBS) Enabled

High-Resolution Display

NFC capability

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Say Hello to

Experience a more dynamic, color-rich ESL display with Newton’s latest 4-color variant. This ESL integrates the same Newton’s system with the newest e-paper technology that utilizes red, yellow, black, and white colors in a single display.

With Newton 4- Color, you can experience more vibrant and crisper images and text that you need to create eye-catching shelf label displays. Whether it’s a one-time sale event or ongoing product promotions, the all-new Newton 4-Color can make your products stand out, and your sales take off.

Newton System

Newton Color is backed by the unparalleled power and speed of Newton technology. These ESLs are 10 times faster than other digitals tags in the market when it comes to real-time update speeds, system communications, and more.

Expanded Color Capability

Retailers can render warm-toned visuals on Newton Color as it is capable of combining red and yellow color in a single display.

Stunning Display Visuals

Newton Color ESL is part of SOLUM’s newest innovations for enhanced store aesthetic and customer experience. Unlike most electronic shelf labels in the market, both ESLs can display up to 7 pages in a plethora of colors for more attractive and product-accurate content.

User-Friendly Hardware

Newton Color has multifunctional buttons for a more interactive shopping experience. It also come in different sizes that offer quick and easy installation on an array of store shelves.

 

Why Choose Newton Color? 

Improved Store Signage

Achieving creative and striking in-store promotions is challenging to do on paper, literally.

Fortunately, with the Newton 4- and 7-Color ESLs from SOLUM are making it possible to digitize your store signage while providing a more interactive customer experience. Bland content can be a thing of the past and effective and versatile in-store promotions and campaigns are now part of your present.

Cost-Effective Solution

These days, paper labels and posters simply aren’t as effective as they used to be. The contents are static and are increasingly becoming too costly in resources and staff labor to update and replace. Sticking with paper can put your business at an economic disadvantage. When you make the switch to electronic shelf labels, you simply pay for the initial costs and end up saving more in the long run as all updates can be done digitally with little to no additional costs.

Personalized Customer Service

When you can display unmatched visuals using the Newton 4-Color and 7-Color electronic shelf labels, you provide shoppers with access to more product information at the shelf’s edge. You can get their attention through eye-catching visuals which can persuade them to make a purchase and help boost your sales.

 

Crisp, Colorful, and Collision-Free Displays

Discover the Vibrant Possibilities

Don’t just settle for black and white, choose color and diversity

Technical specifications

Dimensions (WxHxD)

1.6 in Newton Lite ESL icon

Display

29.56 × 29.56 (mm)
1.16 × 1.16 (in)
Active Display Area

168 x 168 pixels
Resolution

144 dpi
Pixel density

Full Graphic E-ink Display
Display technology

BWRY
Pixel colors

Nearly 180˚
Viewing angle

Page capacity

Up to 7 pages
Optional NFC Remote Controller is Required

Operating temperature

10 - 40°C
50 - 104°F

Battery

CR2450 × 1ea
Type and number

Up To 5 years (2 Update/day) * 3 years in 0°~10°C / 32°~50°F
Battery lifetime

Encryption

128-Bit AES

Compliance

CE, RoHS, FCC

NFC

FeliCa NFC Forum Type 3

Waterproof

IP67

Button

2 Buttons

LED

7 Colors (Red / Green / Blue / Yellow / Cyan / Magenta / White)

ESL operating frequency

2.4 Ghz

Wireless firmware update

Dimensions (WxHxD)

Display

52.09 × 29.56 (mm)
2.05 × 1.16 (in)
Active Display Area

296 x 168 pixels
Resolution

144 dpi
Pixel density

Full Graphic E-ink Display
Display technology

BWRY
Pixel colors

Nearly 180˚
Viewing angle

Page capacity

Up to 7 pages
Optional NFC Remote Controller is Required

Operating temperature

10 - 40°C
50 - 104°F

Battery

CR2450 × 1ea
Type and number

Up To 5 years (2 Update/day) * 3 years in 0°~10°C / 32°~50°F
Battery lifetime

Encryption

128-Bit AES

Compliance

CE, RoHS, FCC

NFC

FeliCa NFC Forum Type 3

Waterproof

IP67

Button

2 Buttons

LED

7 Colors (Red / Green / Blue / Yellow / Cyan / Magenta / White)

ESL operating frequency

2.4 Ghz

Wireless firmware update

Dimensions (WxHxD)

Display

70.4 × 29.56 (mm)
2.77 × 1.16 (in)
Active Display Area

400 x 168 pixels
Resolution

144 dpi
Pixel density

Full Graphic E-ink Display
Display technology

BWRY
Pixel colors

Nearly 180˚
Viewing angle

Page capacity

Up to 7 pages
Optional NFC Remote Controller is Required

Operating temperature

10 - 40°C
50 - 104°F

Battery

CR2450 × 1ea
Type and number

Up To 5 years (2 Update/day) * 3 years in 0°~10°C / 32°~50°F
Battery lifetime

Encryption

128-Bit AES

Compliance

CE, RoHS, FCC

NFC

FeliCa NFC Forum Type 3

Waterproof

IP67

Button

2 Buttons

LED

7 Colors (Red / Green / Blue / Yellow / Cyan / Magenta / White)

ESL operating frequency

2.4 Ghz

Wireless firmware update

Dimensions (WxHxD)

Display

90.11 × 64.77 (mm)
3.55 × 2.55 (in)
Active Display Area

512 x 368 pixels
Resolution

144 dpi
Pixel density

Full Graphic E-ink Display
Display technology

BWRY
Pixel colors

Nearly 180˚
Viewing angle

Page capacity

Up to 7 pages
Optional NFC Remote Controller is Required

Operating temperature

10 - 40°C
50 - 104°F

Battery

CR2450 × 1ea
Type and number

Up To 5 years (2 Update/day) * 3 years in 0°~10°C / 32°~50°F
Battery lifetime

Encryption

128-Bit AES

Compliance

CE, RoHS, FCC

NFC

FeliCa NFC Forum Type 3

Waterproof

IP67

Button

2 Buttons

LED

7 Colors (Red / Green / Blue / Yellow / Cyan / Magenta / White)

ESL operating frequency

2.4 Ghz

Wireless firmware update

Dimensions (WxHxD)

Display

180.08 × 101.34 (mm)
7.09 × 3.99 (in)
Active Display Area

1024 x 600 pixels
Resolution

144 dpi
Pixel density

Full Graphic E-ink Display
Display technology

BWRY
Pixel colors

Nearly 180˚
Viewing angle

Page capacity

Up to 7 pages
Optional NFC Remote Controller is Required

Operating temperature

10 - 40°C
50 - 104°F

Battery

CR2450 × 1ea
Type and number

Up To 5 years (2 Update/day) * 3 years in 0°~10°C / 32°~50°F
Battery lifetime

Encryption

128-Bit AES

Compliance

CE, RoHS, FCC

NFC

FeliCa NFC Forum Type 3

Waterproof

IP67

Button

2 Buttons

LED

7 Colors (Red / Green / Blue / Yellow / Cyan / Magenta / White)

ESL operating frequency

2.4 Ghz

Wireless firmware update

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