Newton Play

Retail solution designed to create
interactive retail experiences

Unveil Stories. Captivate Customers.

Ignite interactive retail experiences with Newton Play

The innovative ESL solution that seamlessly combines button functionality and a vibrant monitor display. Transform your customers' shopping journey and elevate their engagement with our cutting-edge technology.

With Newton Play, your store will stand out from the competition, delivering an unparalleled shopping experience that captivates and informs.

3

Interactive Button Functionality

Vibrant Monitor Display

Back Office Integration

3

 Configurability

Real-Time Update

Comprehensive Solution

2

Interactive Button Functionality

Vibrant Monitor Display

2

Back Office Integration

Configurability

2

Real-Time Update

Comprehensive Solution

Press Play for Enhanced Customer Engagement

Step into a world of endless retail possibilities with Newton Play. Let your store become a canvas for innovation as we unveil how Newton Play can enchant your customers, tell your brand's unique story, and achieve operational efficiency in exciting and imaginative ways.

Brand Storytelling

Showcase your brand's story, values, and unique selling propositions through interactive displays triggered by buttons, fostering brand loyalty and customer connection.

Brand Storytelling

Showcase your brand's story, values, and unique selling propositions through interactive displays triggered by buttons, fostering brand loyalty and customer connection.

Special Promotions

Capture customer attention with captivating visuals and messages on the monitor, promoting limited-time offers, discounts, or flash sales.

Product Information

Assign buttons to specific products, displaying detailed information such as features, benefits, or usage instructions, assisting customers in making informed purchase decisions.

Product Information

Assign buttons to specific products, displaying detailed information such as features, benefits, or usage instructions, assisting customers in making informed purchase decisions.

The Power of Interactive Retail at Your Fingertips

Button Functionality

Enable customers to interact with the system, creating an engaging and interactive shopping experience.


Vibrant Monitor Display

Showcase real-time information, promotions, and captivating visuals on a high-resolution monitor, capturing customer attention.

Back Office Integration

Connect seamlessly to the back office for efficient data transmission and real-time updates, streamlining operations.

Configurability

Customize buttons to create unique use cases and tailored experiences, aligning the system with your specific requirements.

Back Office Integration

Connect seamlessly to the back office for efficient data transmission and real-time updates, streamlining operations.


Configurability

Customize buttons to create unique use cases and tailored experiences, aligning the system with your specific requirements.

Real-Time Updates

Ensure that the displayed information on the monitor is accurate and up-to-date, reflecting real-time changes in pricing, promotions, and product details.


Comprehensive Solution

Newton Play provides a comprehensive platform that integrates ESL technology with interactive buttons, offering a single solution for dynamic pricing, product information, and engaging customer experiences.

Playfully Revolutionary: Retail Experiences Reimagined

Unparalleled Interactive Experience

Ignite interactive retail experiences with our innovative ESL solution, setting your store apart from the competition.

Customizable and Tailored

Tailor the system to your specific needs with customizable buttons, creating unique use cases and engaging experiences for your customers.

Real-Time and Accurate Information

Ensure that your customers have access to up-to-date pricing, promotions, and product details, enhancing their shopping journey.

Transform your store
into an interactive haven

Ignite customer engagement and elevate
your retail experiences with Newton Play.

Request a quote now

Technical specification

Dimensions (WxHxD)

36.7 x 44.9 x 10.45 mm
(1.45 x 1.77 x 0.41 inches)

Display

Active Display Area :
27.0 x 27.0mm (1.06 x 1.06 inches)

Resolution : 200 × 200 pixels

Pixel density : 184 dpi

Display technology : Full Graphic E-ink Display

Pixel colors : BWRY (Black, White, Red, Yellow)

Viewing angle : Nearly 180˚

Page capacity

Up to 7 pages

Operating temperature

0 - 40°C /
32 - 104°F

Battery

Type and number : CR2450 x 1

Battery lifetime : Up To 5 years (2 Update/day)

Encryption

128-Bit AES

Compliance

FCC, IC, CE, TELEC, KC, RoHS

NFC

FeliCa NFC Forum Type 3

Protection from water and dust

IP68

Button

1

LED

7 Colors (Red / Green / Blue / Yellow / Cyan / Magenta / White)

ESL operating frequency

2.4 Ghz

Wireless firmware update

Dimensions (WxHxD)

44.9 x 36.7 x 10.45 mm

(1.77 x 1.45 x 0.41 inches)

Display

Active Display Area :
27.0 x 27.0mm (1.06 x 1.06 inches)

Resolution : 200 × 200 pixels

Pixel density : 184 dpi

Display technology : Full Graphic E-ink Display

Pixel colors : BWRY (Black, White, Red, Yellow)

Viewing angle : Nearly 180˚

Page capacity

Up to 7 pages

Operating temperature

0 - 40°C /
32 - 104°F

Battery

Type and number : CR2450 x 1

Battery lifetime : Up To 5 years (2 Update/day)

Encryption

128-Bit AES

Compliance

FCC, IC, CE, TELEC, KC, RoHS

NFC

FeliCa NFC Forum Type 3

Protection from water and dust

IP68

Button

1

LED

7 Colors (Red / Green / Blue / Yellow / Cyan / Magenta / White)

ESL operating frequency

2.4 Ghz

Wireless firmware update

Dimensions (WxHxD)

67.0 x 37.4 x 10.45 mm

(2.64 x 1.45 x 0.41 inches)

Display

Active Display Area :

48.1 x 26.0mm (1.89 x 1.02 inches)

Resolution : 296 × 160 pixels

Pixel density : 156 dpi

Display technology : Full Graphic E-ink Display

Pixel colors : BWRY (Black, White, Red, Yellow)

Viewing angle : Nearly 180˚

Page capacity

Up to 7 pages

Operating temperature

0 - 40°C /
32 - 104°F

Battery

Type and number : CR2450 x 2

Battery lifetime : Up To 10 years (2 Update/day)

Encryption

128-Bit AES

Compliance

FCC, IC, CE, TELEC, KC, RoHS

NFC

FeliCa NFC Forum Type 3

Protection from water and dust

IP68

Button

1

LED

7 Colors (Red / Green / Blue / Yellow / Cyan / Magenta / White)

ESL operating frequency

2.4 Ghz

Wireless firmware update

Dimensions (WxHxD)

79.2 x 42.5 x 10.45 mm

(3.12 x 1.67 x 0.41 inches)

Display

Active Display Area :

60.1 x 30.7mm (2.37 x 1.21 inches)

Resolution : 360 × 184 pixels

Pixel density : 152 dpi

Display technology : Full Graphic E-ink Display

Pixel colors : BWRY (Black, White, Red, Yellow)

Viewing angle : Nearly 180˚

Page capacity

Up to 7 pages

Operating temperature

0 - 40°C /
32 - 104°F

Battery

Type and number : CR2450 x 2

Battery lifetime : Up To 10 years (2 Update/day)

Encryption

128-Bit AES

Compliance

FCC, IC, CE, TELEC, KC, RoHS

NFC

FeliCa NFC Forum Type 3

Protection from water and dust

IP68

Button

1

LED

7 Colors (Red / Green / Blue / Yellow / Cyan / Magenta / White)

ESL operating frequency

2.4 Ghz

Wireless firmware update

Dimensions (WxHxD)

76.0 x 49.5 x 10.5 mm

(2.99 x 1.95 x 0.41 inches)

Display

Active Display Area :

57.3 x 38.2mm (2.25 x 1.50 inches)

Resolution : 300 × 200 pixels

Pixel density : 133 dpi

Display technology : Full Graphic E-ink Display

Pixel colors : BWRY (Black, White, Red, Yellow)

Viewing angle : Nearly 180˚

Page capacity

Up to 7 pages

Operating temperature

0 - 40°C /
32 - 104°F

Battery

Type and number : CR2450 x 2

Battery lifetime : Up To 10 years (2 Update/day)

Encryption

128-Bit AES

Compliance

FCC, IC, CE, TELEC, KC, RoHS

NFC

FeliCa NFC Forum Type 3

Protection from water and dust

IP68

Button

1

LED

7 Colors (Red / Green / Blue / Yellow / Cyan / Magenta / White)

ESL operating frequency

2.4 Ghz

Wireless firmware update

Dimensions (WxHxD)

85.9 x 41.3 x 10.45 mm

(3.38 x 1.62 x 0.41 inches)

Display

Active Display Area :

67.6 x 29.6 mm (2.66 x 1.17 inches)

Resolution : 384 × 168 pixels

Pixel density : 144 dpi

Display technology : Full Graphic E-ink Display

Pixel colors : BWRY (Black, White, Red, Yellow)

Viewing angle : Nearly 180˚

Page capacity

Up to 7 pages

Operating temperature

0 - 40°C /
32 - 104°F

Battery

Type and number : CR2450 x 2

Battery lifetime : Up To 10 years (2 Update/day)

Encryption

128-Bit AES

Compliance

FCC, IC, CE, TELEC, KC, RoHS

NFC

FeliCa NFC Forum Type 3

Protection from water and dust

IP68

Button

1

LED

7 Colors (Red / Green / Blue / Yellow / Cyan / Magenta / White)

ESL operating frequency

2.4 Ghz

Wireless firmware update

Dimensions (WxHxD)

100.2 x 49.6 x 10.45 mm

(3.94 x 1.95 x 0.41 inches)

Display

Active Display Area :

81.0 x 38.0 mm (3.19 x 1.50 inches)

Resolution : 384 × 180 pixels

Pixel density : 120 dpi

Display technology : Full Graphic E-ink Display

Pixel colors : BWRY (Black, White, Red, Yellow)

Viewing angle : Nearly 180˚

Page capacity

Up to 7 pages

Operating temperature

0 - 40°C /
32 - 104°F

Battery

Type and number : CR2450 x 2

Battery lifetime : Up To 10 years (2 Update/day)

Encryption

128-Bit AES

Compliance

FCC, IC, CE, TELEC, KC, RoHS

NFC

FeliCa NFC Forum Type 3

Protection from water and dust

IP68

Button

1

LED

7 Colors (Red / Green / Blue / Yellow / Cyan / Magenta / White)

ESL operating frequency

2.4 Ghz

Wireless firmware update

Dimensions (WxHxD)

98.1 x 83.7 x 12.45 mm

(3.86 x 3.29 x 0.49 inches)

Display

Active Display Area :

84.8 x 63.6mm (3.34 x 2.50 inches)

Resolution : 400 × 300 pixels

Pixel density : 120 dpi

Display technology : Full Graphic E-ink Display

Pixel colors : BWRY (Black, White, Red, Yellow)

Viewing angle : Nearly 180˚

Page capacity

Up to 7 pages

Operating temperature

0 - 40°C /
32 - 104°F

Battery

Type and number : CR2450 x 2

Battery lifetime : Up To 10 years (2 Update/day)

Encryption

128-Bit AES

Compliance

FCC, IC, CE, TELEC, KC, RoHS

NFC

FeliCa NFC Forum Type 3

Protection from water and dust

IP68

Button

1

LED

7 Colors (Red / Green / Blue / Yellow / Cyan / Magenta / White)

ESL operating frequency

2.4 Ghz

Wireless firmware update

Dimensions (WxHxD)

130.2 x 42.3 x 12.7 mm

(5.13 x 1.67 x 0.50 inches)

Display

Active Display Area :

105.4 x 30.7mm (4.15 x 1.21 inches)

Resolution : 522 × 152pixels

Pixel density : 125 dpi

Display technology : Full Graphic E-ink Display

Pixel colors : BWRY (Black, White, Red, Yellow)

Viewing angle : Nearly 180˚

Page capacity

Up to 7 pages

Operating temperature

0 - 40°C /
32 - 104°F

Battery

Type and number : CR2450 x 3 (Battery pack)

Battery lifetime : Up To 10 years (2 Update/day)

Encryption

128-Bit AES

Compliance

FCC, IC, CE, TELEC, KC, RoHS

NFC

FeliCa NFC Forum Type 3

Protection from water and dust

IP68

Button

1

LED

7 Colors (Red / Green / Blue / Yellow / Cyan / Magenta / White)

ESL operating frequency

2.4 Ghz

Wireless firmware update

Dimensions (WxHxD)

163.8 x 66.6 x 13.5 mm

(6.45 x 2.62 x 0.53 inches)

Display

Active Display Area :

47.7 x 139.0mm (1.88 x 5.47 inches)

Resolution : 792× 272 pixels

Pixel density : 144 dpi

Display technology : Full Graphic E-ink Display

Pixel colors : BWRY (Black, White, Red, Yellow)

Viewing angle : Nearly 180˚

Page capacity

Up to 7 pages

Operating temperature

0 - 40°C /
32 - 104°F

Battery

Type and number : CR2450 x 3 (Battery pack)

Battery lifetime : Up To 10 years (1 Update/day)

Encryption

128-Bit AES

Compliance

FCC, IC, CE, TELEC, KC, RoHS

NFC

FeliCa NFC Forum Type 3

Protection from water and dust

IP68

Button

1

LED

7 Colors (Red / Green / Blue / Yellow / Cyan / Magenta / White)

ESL operating frequency

2.4 Ghz

Wireless firmware update

Dimensions (WxHxD)

133.0 x 109.0 x 14.30 mm

(5.23 x 4.29 x 0.56 inches)

Display

Active Display Area :

114.9 × 85.8 mm (4.52 × 3.38 inches)

Resolution : 600 × 448 pixels

Pixel density : 132 dpi

Display technology : Full Graphic E-ink Display

Pixel colors : BWRY (Black, White, Red, Yellow)

Viewing angle : Nearly 180˚

Page capacity

Up to 7 pages

Operating temperature

0 - 40°C /
32 - 104°F

Battery

Type and number : CR2450 x 4 (Battery pack)

Battery lifetime : Up To 10 years (1 Update/day)

Encryption

128-Bit AES

Compliance

FCC, IC, CE, TELEC, KC, RoHS

NFC

FeliCa NFC Forum Type 3

Protection from water and dust

IP68

Button

1

LED

7 Colors (Red / Green / Blue / Yellow / Cyan / Magenta / White)

ESL operating frequency

2.4 Ghz

Wireless firmware update

Dimensions (WxHxD)

133.20 × 109.96 × 14.90 mm

(5.24 x 4.33 x 0.58 inches)

Display

Active Display Area :

118.78 x 88.22 mm (4.68 x 3.47 inches)

Resolution : 648 × 480 pixels

Pixel density : 138 dpi

Display technology : Full Graphic E-ink Display

Pixel colors : BWRY (Black, White, Red, Yellow)

Viewing angle : Nearly 180˚

Page capacity

Up to 7 pages

Operating temperature

0 - 40°C /
32 - 104°F

Battery

Type and number : CR2450 x 4 (Battery pack)

Battery lifetime : Up To 10 years (1 Update/day)

Encryption

128-Bit AES

Compliance

FCC, IC, CE, TELEC, KC, RoHS

NFC

FeliCa NFC Forum Type 3

Protection from water and dust

IP68

Button

1

LED

7 Colors (Red / Green / Blue / Yellow / Cyan / Magenta / White)

ESL operating frequency

2.4 Ghz

Wireless firmware update

Dimensions (WxHxD)

125.0 x 182.9 x 14.85 mm

(4.92 x 7.2 x 0.58 inches)

Display

Active Display Area :

163.2 x 97.9 mm (6.43 x 3.86 inches)

Resolution : 480 × 800 pixels

Pixel density : 126 dpi

Display technology : Full Graphic E-ink Display

Pixel colors : BWRY (Black, White, Red, Yellow)

Viewing angle : Nearly 180˚

Page capacity

Up to 7 pages

Operating temperature

0 - 40°C /
32 - 104°F

Battery

Type and number : CR2450 x 4 (Battery pack)

Battery lifetime : Up To 10 years (1 Update/day)

Encryption

128-Bit AES

Compliance

FCC, IC, CE, TELEC, KC, RoHS

NFC

FeliCa NFC Forum Type 3

Protection from water and dust

IP68

Button

1

LED

7 Colors (Red / Green / Blue / Yellow / Cyan / Magenta / White)

ESL operating frequency

2.4 Ghz

Wireless firmware update

Dimensions (WxHxD)

170.2 x 223.6 x 14.85 mm

(6.7 x 8.8 x 0.58 inches)

Display

Active Display Area :

141.1 x 201.6 mm (5.56 x 7.94 inches)

Resolution : 672 × 960 pixels

Pixel density : 121 dpi

Display technology : Full Graphic E-ink Display

Pixel colors : BWRY (Black, White, Red, Yellow)

Viewing angle : Nearly 180˚

Page capacity

Up to 7 pages

Operating temperature

0 - 40°C /
32 - 104°F

Battery

Type and number : CR2450 x 5 (Battery pack)

Battery lifetime : Up To 10 years (1 Update/day)

Encryption

128-Bit AES

Compliance

FCC, IC, CE, TELEC, KC, RoHS

NFC

FeliCa NFC Forum Type 3

Protection from water and dust

IP68

Button

1

LED

7 Colors (Red / Green / Blue / Yellow / Cyan / Magenta / White)

ESL operating frequency

2.4 Ghz

Wireless firmware update

Dimensions (WxHxD)

192.0 x 269.3 x 14.85 mm

(7.56 x 10.6 x 0.58 inches)

Display

Active Display Area :

163.0 x 244.5 mm (6.42 x 9.63 inches)

Resolution : 640 × 960 pixels

Pixel density : 100 dpi

Display technology : Full Graphic E-ink Display

Pixel colors : BWRY (Black, White, Red, Yellow)

Viewing angle : Nearly 180˚

Page capacity

Up to 7 pages

Operating temperature

0 - 40°C /
32 - 104°F

Battery

Type and number : CR2450 x 5 (Battery pack)

Battery lifetime : Up To 10 years (1 Update/day)

Encryption

128-Bit AES

Compliance

FCC, IC, CE, TELEC, KC, RoHS

NFC

FeliCa NFC Forum Type 3

Protection from water and dust

IP68

Button

1

LED

7 Colors (Red / Green / Blue / Yellow / Cyan / Magenta / White)

ESL operating frequency

2.4 Ghz

Wireless firmware update

Dimensions (WxHxD)

216.2 x 260.0 x 15.35 mm

(8.51 x 10.23 x 0.60 inches)

Display

Active Display Area :

190.1 x 237.6 mm (7.48 x 9.35  inches)

Resolution : 768 × 960 pixels

Pixel density : 103 dpi

Display technology : Full Graphic E-ink Display

Pixel colors : BWRY (Black, White, Red, Yellow)

Viewing angle : Nearly 180˚

Page capacity

Up to 7 pages

Operating temperature

0 - 40°C /
32 - 104°F

Battery

Type and number : CR2450 x 6 (Battery pack)

Battery lifetime : Up To 10 years (1 Update/day)

Encryption

128-Bit AES

Compliance

FCC, IC, CE, TELEC, KC, RoHS

NFC

FeliCa NFC Forum Type 3

Protection from water and dust

IP68

Button

1

LED

7 Colors (Red / Green / Blue / Yellow / Cyan / Magenta / White)

ESL operating frequency

2.4 Ghz

Wireless firmware update

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