Food Retail

REWE, Europe’s top retailer, has reviewed several ESL solutions to improve its store environment, digitization, and store operation efficiency. SOLUM has proposed high-quality and low-cost E-Paper ESL and a system with fast and reliable updates. Since 2012, REWE has deployed SOLUM ESLs in over 1,000 stores.



One of the main drivers in REWE’s decision for ESL was the desire to both simplify and revolutionize their shelf-labeling processes.
REWE recognized that a fast, secure, and reliable two-way wireless transmission system was needed in-store to enable real-time feedback on the status of the labels. It requested a product solution with clear shelf label visibility from the shopper’s perspective.
In addition, REWE was seeking a flexible solution for all types of stores: supermarket, hypermarket, express stores with refined design, is easy to use and low in infrastructure cost.



Now with ESL technology linking the POS price data with ESLs, REWE stores can automatically display accurate pricing information in real-time and implement dynamic pricing at the shelf level. Using ESL, REWE also enhanced the shopping experience by taking another step forwards to digitalizing the store and increasing the eco-friendliness of the store environment.
From the continued 5 year success of ESL deployments in over 1,000 stores, REWE continues to adopt SOLUM’s latest ESL technologies to further increase store innovation and promotion effects.

SOLUM Marketing


REWE, ESL, Electronic Shelf Label, Newton
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